Techniques to make your Tabletop Display Stand Out
Anyone who’s participated in a trade show knows that it’s easy for tabletop displays to get overlooked, especially compared to the larger back wall and island exhibits. However, with a little planning, you can easily make your tabletop displays stand out in your 10×10 booth space.
Listed below are some tips and techniques (many of which are simple and budget-friendly) to inspire your next portable exhibit.
AVOID EXCESSIVE IMAGES
Most exhibitors agree that a display with one big image is more attractive and attention-grabbing than one that features several small pictures. If you have one large, clear image set up as the backdrop for your display, you’ll be able to make a statement and catch the eye of everyone walking by at the event. It acts as a billboard for your booth. Don’t make attendees stop and put in a lot of work to try and figure out what your display is all about. Make it easy for them to be drawn in.
KEEP TEXT SHORT AND SWEET
In the same way that you don’t want to overload your display with images, you also don’t want to overload it with tons of text. Keep the number of words you’re using as small as possible. Few people are going to want to stop and read paragraphs of tiny text. However, if you have just a few words, and they’re large and easy to read, you’ll attract many more attendees. Remember, too, that the fonts you use for your text should be simple and easily readable, too. Stay away from curly, fancy fonts that require a lot of effort to decipher.
CATCH PEOPLE’S EYES WITH COLOR
Color is a powerful tool for drawing people to your booth and getting them interested in what your business has to offer. Make sure you’re using color — preferably colors that are consistent with your branding and marketing materials — to help your display stand out and look as attractive as possible. Consider purchasing a table throw or tablecloth, too. A brightly colored table throw is an inexpensive tool that will make your display look more professional. It can even help it seem larger as well.
INVEST IN GOOD LIGHTING
If your tabletop display is small and hard to see because you have bad lighting in your booth, you’re going to have a hard time pulling people in and convincing them to learn more about your business. One of the best investments you can make when creating your display is good lighting. Some simple LED lights or a tabletop lightbox will catch people’s eyes and pull them in to your booth like moths to a flame.
USE THE RIGHT TECHNOLOGY
When you have a tabletop display at a trade show or event, you can’t afford to have a lot of extra stuff on the table. This includes important things like brochures and business cards. If you don’t want to worry about finding a place for these items, consider going digital instead. For example, if you have some tablets or a touchscreen kiosk off to the side of your booth, you can provide an option for people to leave their contact information or watch videos about your products without taking up precious table space.
Speaking of precious table space, try to make your display as minimalistic as possible. If there is a lot of clutter — in the form of pictures, text, personal items, tchotchkes, or anything else — it draws eyes away from your display and prevents you from making a good impression on event attendees. Don’t leave anything on the table that could be distracting or off-putting to potential customers. Less is more, especially when you’re dealing with a tabletop display.
PRIORITIZE STAFF INTERACTIONS
In the exhibiting industry, the way your booth looks matters a great deal, and it can be easy for your tabletop display to get overlooked compared to something big like an island exhibit. If you’re going to attend an event with a smaller display, you’ll need to train your staff to go above and beyond to compensate for its size. When they make a good impression and have positive interactions with trade show attendees, they can draw people in just as well as — if not better than — the bigger, more elaborate booths.
LEVEL UP YOUR TABLETOP DISPLAYS TODAY
Putting together attractive, memorable tabletop displays for tradeshows might seem intimidating at first, especially if your competitors’ exhibits are larger than life. If you keep these techniques in mind, though, you’ll find that it’s easier and more affordable than you originally thought. If you need more help putting together high-quality, portable tabletop displays for your upcoming events, we can help at Skyline.