The Importance of Selecting the Right Shows

What does your current show selection process entail? When planning and deciding which events to attend, do you consider the return on investment and what your brand will get out of a particular trade show? Calculating the ROI for trade shows and events is one of the most important steps to take when determining whether...

How to Avoid the Planning Nightmare Known as Forced Freight

The trade show is over, but the work isn’t. Now, it’s time to get your exhibit properties off the show floor and into your carrier’s truck so you can send them back to storage. What happens if your carrier never shows up, though? What if there was a mistake in the UMHA paperwork? In these...

Cutting Trade Show Marketing Expenses

There are times when the growth in your spending will outpace the growth of your revenue. This is certainly common among start-ups, but it also applies when you’re expanding into new markets or product/service areas, undergoing an economic downturn, or if you’ve just become a little lackadaisical in managing aspects of your budget. Since you...