The Importance of Selecting the Right Shows

What does your current show selection process entail? When planning and deciding which events to attend, do you consider the return on investment and what your brand will get out of a particular trade show? Calculating the ROI for trade shows and events is one of the most important steps to take when determining whether...

Trade Show Booth Presentation Alternatives

Are you currently using PowerPoint in your trade show booth to display videos and other media? Do you feel like you need more of an edge to really capture attendees’ attention and make a good impression? If so, check out these alternatives to PowerPoint. They can help you convey your company’s message more effectively and...

Social Media Listening: What does it mean?

What’s the key to an effective social media marketing strategy? Data. Gathering social media data is very easy to do — through each platform as well as third-party partners and vendors. That’s not where the journey ends, though. Once you have your data, it’s time to translate what it all means. This is known as...

How to Avoid the Planning Nightmare Known as Forced Freight

The trade show is over, but the work isn’t. Now, it’s time to get your exhibit properties off the show floor and into your carrier’s truck so you can send them back to storage. What happens if your carrier never shows up, though? What if there was a mistake in the UMHA paperwork? In these...

Tips and Tricks for the First Time Exhibitor

Skyline has a wealth of experience, knowledge, and resources that we are eager to share with first-time exhibitors. From figuring out how to communicate your company’s message effectively to choosing the right seating arrangement, we have lots of tips and tricks to make your first time exhibiting a success. Let’s get started! Identify Your Goals...