What’s the key to an effective social media marketing strategy? Data. Gathering social media data is very easy to do — through each platform as well as third-party partners and vendors. That’s not where the journey ends, though. Once you have your data, it’s time to translate what it all means. This is known as...
Social media success involves more than having tons of followers and “likes.” Significant reach and impressions can be vital ingredients to your social media soup. However, the ultimate test of your efforts comes down to driving brand loyalty, lead generation and ultimately, customers. In this article, we’ll look at the most vital stats for measuring...
If you use Instagram, you’ve probably noticed that when you post to your account and use a popular hashtag, you will often attract at least one new like, follower or comment. Sometimes, a quick check of these mysterious Instagram profiles will make you feel as if you’ve struck gold: They have tens of thousands of...