So, you’ve been planning for months for a trade show that isn’t going to take place. Don’t let your business lose momentum. Now is the time to use your resources to engage customers differently and build to next year when the virus particles are a mere memory. 1. Use attendee lists to do marketing outreach...
Social media success involves more than having tons of followers and “likes.” Significant reach and impressions can be vital ingredients to your social media soup. However, the ultimate test of your efforts comes down to driving brand loyalty, lead generation and ultimately, customers. In this article, we’ll look at the most vital stats for measuring...
If you use Instagram, you’ve probably noticed that when you post to your account and use a popular hashtag, you will often attract at least one new like, follower or comment. Sometimes, a quick check of these mysterious Instagram profiles will make you feel as if you’ve struck gold: They have tens of thousands of...