HOW HYBRID SOLUTIONS HELP KEEP ATTENDANCE UP AT LIVE EVENTS

As we head back into live events, we’ll see many changes in how each one is fulfilled. One very important aspect for exhibitors to prepare for is how attendees feel about stepping back into public spaces, specifically large events like trade shows. This is why it’s important to start contemplating hybrid events. WHAT’S A HYBRID...

Why Not Be More Creative In A World With No Limitations

In an events world that has shifted so quickly due to COVID-19, it’s astounding to see that a sea of creatives, marketers and influencers have taken this opportunity to build a digital world of awe and excitement from scratch and turned it into a world of templates, parameters and boredom. And trust me, we do...

8 Ways to Create FOMO With Your Next Virtual Event

In our current world, virtual events are the reigning King. Don’t get me wrong, I love face-to-face events, and they will come back in a BIG way. However, right now we need to hone in on what’s working. The next time you hold a virtual event, try using one of these techniques to create fear...

8 Tips For A Highly Engaging Virtual Event

Worrying is so last month. Making things happen is so this month! The virtual event world may be confusing and overwhelming for some, but never fear. If you have a vision, amazing content, and a trusted event partner who knows virtual, you are ready to get started! GET PEOPLE EXCITED PRIOR TO THE EVENT! Promote...

Solutions for Trade Show Marketing During Unprecedented Times

In case you haven’t heard, we’re in the midst of a global pandemic right now. The COVID-19 coronavirus has decimated businesses in all industries. Travel, tourism, dining and health care are all taking hits. Historically, when a company or an entire industry takes a hit, the policy is to double down on your marketing endeavors...

The Benefits of Custom Trade Show Booth Construction

Are you getting ready to attend a trade show this year? Whether it’s your first trade show ever or your fiftieth, you’re probably wondering what you can do to set your business apart from the competition and attract people to your trade show booth. One of the best things you can do is to purchase...

Trade Shows and Events: The Business of Relationships

The art of business is more than just a transaction between the business and the client. It is relational and it is personal. We had the privilege of being inspired by best-selling sports author and business speaker Ross Bernstein at our 2019 Skyline Dealers Meeting last month at our headquarters in Eagan, MN. He has written 50 sports...

Making an Impact at IPPE 2020

IPPE 2019 boasted the largest trade show floor in its history, surpassing 560,000 square feet of exhibiting space. Whether you have a 10×10 or large island exhibit, IPPE can yield big results for your business with the right exhibit design and trade show marketing strategy! Trade shows are crowded, noisy and full of exhibits from...