Cutting Trade Show Marketing Expenses

There are times when the growth in your spending will outpace the growth of your revenue. This is certainly common among start-ups, but it also applies when you’re expanding into new markets or product/service areas, undergoing an economic downturn, or if you’ve just become a little lackadaisical in managing aspects of your budget. Since you...

Trade Shows and Events: The Business of Relationships

The art of business is more than just a transaction between the business and the client. It is relational and it is personal. We had the privilege of being inspired by best-selling sports author and business speaker Ross Bernstein at our 2019 Skyline Dealers Meeting last month at our headquarters in Eagan, MN. He has written 50 sports...

Making an Impact at IPPE 2020

IPPE 2019 boasted the largest trade show floor in its history, surpassing 560,000 square feet of exhibiting space. Whether you have a 10×10 or large island exhibit, IPPE can yield big results for your business with the right exhibit design and trade show marketing strategy! Trade shows are crowded, noisy and full of exhibits from...

Where To Look For Innovative Trade Show Exhibit Accents

Developing or customizing your own exhibit can be a money-saving approach for many small exhibitors. Even for mid-size or large exhibitors, adding distinctive flourishes can help you set your booth apart and communicate your company’s unique vision or value proposition. But where does a busy exhibit manager come up with clever design ideas for innovative trade...