As we head back into live events, we’ll see many changes in how each one is fulfilled. One very important aspect for exhibitors to prepare for is how attendees feel about stepping back into public spaces, specifically large events like trade shows. This is why it’s important to start contemplating hybrid events. WHAT’S A HYBRID...
In an events world that has shifted so quickly due to COVID-19, it’s astounding to see that a sea of creatives, marketers and influencers have taken this opportunity to build a digital world of awe and excitement from scratch and turned it into a world of templates, parameters and boredom. And trust me, we do...
In our current world, virtual events are the reigning King. Don’t get me wrong, I love face-to-face events, and they will come back in a BIG way. However, right now we need to hone in on what’s working. The next time you hold a virtual event, try using one of these techniques to create fear...
Worrying is so last month. Making things happen is so this month! The virtual event world may be confusing and overwhelming for some, but never fear. If you have a vision, amazing content, and a trusted event partner who knows virtual, you are ready to get started! GET PEOPLE EXCITED PRIOR TO THE EVENT! Promote...
In case you haven’t heard, we’re in the midst of a global pandemic right now. The COVID-19 coronavirus has decimated businesses in all industries. Travel, tourism, dining and health care are all taking hits. Historically, when a company or an entire industry takes a hit, the policy is to double down on your marketing endeavors...
So, you’ve been planning for months for a trade show that isn’t going to take place. Don’t let your business lose momentum. Now is the time to use your resources to engage customers differently and build to next year when the virus particles are a mere memory. 1. Use attendee lists to do marketing outreach...
Are you getting ready to attend a trade show this year? Whether it’s your first trade show ever or your fiftieth, you’re probably wondering what you can do to set your business apart from the competition and attract people to your trade show booth. One of the best things you can do is to purchase...
There are times when the growth in your spending will outpace the growth of your revenue. This is certainly common among start-ups, but it also applies when you’re expanding into new markets or product/service areas, undergoing an economic downturn, or if you’ve just become a little lackadaisical in managing aspects of your budget. Since you...
The art of business is more than just a transaction between the business and the client. It is relational and it is personal. We had the privilege of being inspired by best-selling sports author and business speaker Ross Bernstein at our 2019 Skyline Dealers Meeting last month at our headquarters in Eagan, MN. He has written 50 sports...
IPPE 2019 boasted the largest trade show floor in its history, surpassing 560,000 square feet of exhibiting space. Whether you have a 10×10 or large island exhibit, IPPE can yield big results for your business with the right exhibit design and trade show marketing strategy! Trade shows are crowded, noisy and full of exhibits from...