In case you haven’t heard, we’re in the midst of a global pandemic right now. The COVID-19 coronavirus has decimated businesses in all industries. Travel, tourism, dining and health care are all taking hits. Historically, when a company or an entire industry takes a hit, the policy is to double down on your marketing endeavors...
So, you’ve been planning for months for a trade show that isn’t going to take place. Don’t let your business lose momentum. Now is the time to use your resources to engage customers differently and build to next year when the virus particles are a mere memory. 1. Use attendee lists to do marketing outreach...
Are you getting ready to attend a trade show this year? Whether it’s your first trade show ever or your fiftieth, you’re probably wondering what you can do to set your business apart from the competition and attract people to your trade show booth. One of the best things you can do is to purchase...
There are times when the growth in your spending will outpace the growth of your revenue. This is certainly common among start-ups, but it also applies when you’re expanding into new markets or product/service areas, undergoing an economic downturn, or if you’ve just become a little lackadaisical in managing aspects of your budget. Since you...
The art of business is more than just a transaction between the business and the client. It is relational and it is personal. We had the privilege of being inspired by best-selling sports author and business speaker Ross Bernstein at our 2019 Skyline Dealers Meeting last month at our headquarters in Eagan, MN. He has written 50 sports...
IPPE 2019 boasted the largest trade show floor in its history, surpassing 560,000 square feet of exhibiting space. Whether you have a 10×10 or large island exhibit, IPPE can yield big results for your business with the right exhibit design and trade show marketing strategy! Trade shows are crowded, noisy and full of exhibits from...
Developing or customizing your own exhibit can be a money-saving approach for many small exhibitors. Even for mid-size or large exhibitors, adding distinctive flourishes can help you set your booth apart and communicate your company’s unique vision or value proposition. But where does a busy exhibit manager come up with clever design ideas for innovative trade...