Solutions for Trade Show Marketing During Unprecedented Times

In case you haven’t heard, we’re in the midst of a global pandemic right now. The COVID-19 coronavirus has decimated businesses in all industries. Travel, tourism, dining and health care are all taking hits. Historically, when a company or an entire industry takes a hit, the policy is to double down on your marketing endeavors...

2020 Trade Show Outlook and Marketing Trends

As we approach the end of the year, we want to share with you a brief industry outlook for 2020, including a couple of key marketing trends to consider. In reviewing two industry sources, American Express Meetings & Events and Center for Exhibition Industry Research, the outlook is good! According to the Amex M&E annual...

Cutting Trade Show Marketing Expenses

There are times when the growth in your spending will outpace the growth of your revenue. This is certainly common among start-ups, but it also applies when you’re expanding into new markets or product/service areas, undergoing an economic downturn, or if you’ve just become a little lackadaisical in managing aspects of your budget. Since you...