Trade Show Return on Investment: Reading Between the Lines

Trade shows play a large role in the marketing game, but you would be surprised by the number of companies who outwardly admit they are not tracking their return on investment from their shows. We often find it easier to track ROI from our digital marketing efforts due to the simplicity of the calculation, but...

Transportation in the Trade Show World

Depending on the size of exhibit your company uses at your trade shows, trade show transportation freight can be a large portion of each show budget. Over the last year a larger demand on shippers with a reduced number of trucks due to government mandates and a decreased driver population have set the scene for...