NAB SHOW 2022 HIGHLIGHTS & SUMMARY

The National Association of Broadcasters (NAB) Show recently took place in Las Vegas, Nevada from April 23 to 27. The show was a huge hit for members of the broadcasting, radio, and television industries! Here is a summary of the show, complete with some of the event’s top highlights. NAB: THE BASICS NAB is an...

EMAIL MARKETING TIPS FOR TRADE SHOW PROMOTIONS

Are you planning on setting up an exhibition at trade shows or other events this year? If you want to attract as many visitors as possible to your booth, you need to promote your presence in advance. Of all the ways that you can get people excited about your presence, email marketing is one of...

ESSENTIAL INSIGHTS FOR EXHIBIT MANAGERS FOR 2022

Anecdotes, approximations and horse sense to drive our future choices   We are now fully embroiled in the Q4 Corporate Budgeting and Marketing Calendar development process. That process caused me to summarize some of the challenges that many of my customers are facing these days and the corresponding results from actual practices in 2021. The...

PRE-SHOW MARKETING TACTICS TO CATCH YOUR AUDIENCE’S ATTENTION

Have you been working hard to promote your exhibit presence at an upcoming trade show to bring in new prospects and hopefully turn leads into buyers? There are plenty of ways that you can help attract the right attendees and convince them to come your way on the show floor. While there are an array...

3 TIPS TO FILL YOUR BOOTH WITH ATTENDEES ON THE TRADE SHOW FLOOR

You’ve invested a lot of money into your trade show exhibit marketing to make sure people WANT to come visit you! You could invest in a trade show exhibit that simply exists with all of the others, attracting people here and there who stumble across your booth. Or you could invest in the exhibit that...

VIDEO CONTENT: A TRADE SHOW MARKETING MUST-HAVE

Video is now at the forefront of social sharing, networking, and business marketing. It’s driving immense growth on nearly every social platform. Instagram, once a photo-focused app, just recently shared that they’re moving away from photo and leaning into video content. It’s no secret that the reason videos perform well on so many platforms is...

HOW HYBRID SOLUTIONS HELP KEEP ATTENDANCE UP AT LIVE EVENTS

As we head back into live events, we’ll see many changes in how each one is fulfilled. One very important aspect for exhibitors to prepare for is how attendees feel about stepping back into public spaces, specifically large events like trade shows. This is why it’s important to start contemplating hybrid events. WHAT’S A HYBRID...

Why Not Be More Creative In A World With No Limitations

In an events world that has shifted so quickly due to COVID-19, it’s astounding to see that a sea of creatives, marketers and influencers have taken this opportunity to build a digital world of awe and excitement from scratch and turned it into a world of templates, parameters and boredom. And trust me, we do...

8 Ways to Create FOMO With Your Next Virtual Event

In our current world, virtual events are the reigning King. Don’t get me wrong, I love face-to-face events, and they will come back in a BIG way. However, right now we need to hone in on what’s working. The next time you hold a virtual event, try using one of these techniques to create fear...

8 Tips For A Highly Engaging Virtual Event

Worrying is so last month. Making things happen is so this month! The virtual event world may be confusing and overwhelming for some, but never fear. If you have a vision, amazing content, and a trusted event partner who knows virtual, you are ready to get started! GET PEOPLE EXCITED PRIOR TO THE EVENT! Promote...