Just when we were all feeling like we may be “in the clear” with the majority of planned in-person trade shows taking place successfully, a handful of shows have been canceled or rescheduled again. Although this may be disappointing for your business (trust us, we get it!), this past year and a half has shown...
You’ve invested a lot of money into your trade show exhibit marketing to make sure people WANT to come visit you! You could invest in a trade show exhibit that simply exists with all of the others, attracting people here and there who stumble across your booth. Or you could invest in the exhibit that...
Video is now at the forefront of social sharing, networking, and business marketing. It’s driving immense growth on nearly every social platform. Instagram, once a photo-focused app, just recently shared that they’re moving away from photo and leaning into video content. It’s no secret that the reason videos perform well on so many platforms is...
Grimco’s customers attend the company’s annual distributor conference to feel products in their hands and see how solutions work with their own eyes.
Not even a year ago, companies who buttered their bread at live events, like trade shows, were grappling with what “going virtual” meant.
Before we dive into the ways virtual demos are changing product marketing for the better, let’s identify areas where product demonstrations are making the biggest impact: sales, training and support.
Your Playbook for Planning an Amazing Virtual Event Virtual events are here to stay. Even though human connection is critical, what cannot be denied are the convenience and cost-savings of hosting virtual events, such as eliminating travel costs, widespread acceptance of attending virtual events, no location scouting and event space costs, and the ability to...
Welcome to the Interactive Revolution, a time ushered in by advances in virtual technology and accelerated by a global pandemic.
As we head back into live events, we’ll see many changes in how each one is fulfilled. One very important aspect for exhibitors to prepare for is how attendees feel about stepping back into public spaces, specifically large events like trade shows. This is why it’s important to start contemplating hybrid events. WHAT’S A HYBRID...
When one of the biggest trade shows of the year for Hill’s went virtual, post-event results showed lower engagement levels. Hill’s turned to E3 interactive to create a virtual experience that sets them apart from competitors, but also has used dozens of time since to engage clients outside of trade shows.