After a long break, trade shows are back with a vengeance! Are you getting ready to attend some trade shows this year? Are you unsure of how to make your booth stand out? Read on to learn about the latest exhibiting trends and find out what’s hot in the exhibition industry. You’ll also find some...
The National Association of Broadcasters (NAB) Show recently took place in Las Vegas, Nevada from April 23 to 27. The show was a huge hit for members of the broadcasting, radio, and television industries! Here is a summary of the show, complete with some of the event’s top highlights. NAB: THE BASICS NAB is an...
Are you planning on setting up an exhibition at trade shows or other events this year? If you want to attract as many visitors as possible to your booth, you need to promote your presence in advance. Of all the ways that you can get people excited about your presence, email marketing is one of...
Anecdotes, approximations and horse sense to drive our future choices We are now fully embroiled in the Q4 Corporate Budgeting and Marketing Calendar development process. That process caused me to summarize some of the challenges that many of my customers are facing these days and the corresponding results from actual practices in 2021. The...
Have you been working hard to promote your exhibit presence at an upcoming trade show to bring in new prospects and hopefully turn leads into buyers? There are plenty of ways that you can help attract the right attendees and convince them to come your way on the show floor. While there are an array...
Just when we were all feeling like we may be “in the clear” with the majority of planned in-person trade shows taking place successfully, a handful of shows have been canceled or rescheduled again. Although this may be disappointing for your business (trust us, we get it!), this past year and a half has shown...
You’ve invested a lot of money into your trade show exhibit marketing to make sure people WANT to come visit you! You could invest in a trade show exhibit that simply exists with all of the others, attracting people here and there who stumble across your booth. Or you could invest in the exhibit that...
Video is now at the forefront of social sharing, networking, and business marketing. It’s driving immense growth on nearly every social platform. Instagram, once a photo-focused app, just recently shared that they’re moving away from photo and leaning into video content. It’s no secret that the reason videos perform well on so many platforms is...
Grimco’s customers attend the company’s annual distributor conference to feel products in their hands and see how solutions work with their own eyes.
Not even a year ago, companies who buttered their bread at live events, like trade shows, were grappling with what “going virtual” meant.