Social Media Listening: What does it mean?

What’s the key to an effective social media marketing strategy? Data. Gathering social media data is very easy to do — through each platform as well as third-party partners and vendors. That’s not where the journey ends, though. Once you have your data, it’s time to translate what it all means. This is known as...

How to Avoid the Planning Nightmare Known as Forced Freight

The trade show is over, but the work isn’t. Now, it’s time to get your exhibit properties off the show floor and into your carrier’s truck so you can send them back to storage. What happens if your carrier never shows up, though? What if there was a mistake in the UMHA paperwork? In these...

Tips and Tricks for the First Time Exhibitor

Skyline has a wealth of experience, knowledge, and resources that we are eager to share with first-time exhibitors. From figuring out how to communicate your company’s message effectively to choosing the right seating arrangement, we have lots of tips and tricks to make your first time exhibiting a success. Let’s get started! Identify Your Goals...

TAKING THE LEAD: FOLLOW-UP MATTERS

Nearly three-quarters (72 percent) of trade show exhibitors say they participate to generate leads. If this is the case for you, remember that the journey doesn’t stop at lead generation. To see a good return on your trade show investment, you need to follow up and connect with the leads you generated during the event...

EXHIBITING GONE GREEN!

Across the globe, 60 percent of consumers say that sustainability is an important factor in their purchasing decisions. By making your next trade show exhibit more eco-friendly, you won’t only be helping the planet — you’ll be appealing to the majority of consumers who care about protecting the earth! Not sure how to go green...

WHY EXHIBITING IS RIGHT FOR YOU AND YOUR BUSINESS

According to nearly one-third of marketers (31 percent), event marketing — including trade shows — is the most effective marketing tool at their disposal. Are you on the fence about trade show exhibiting? If so, consider the benefits outlined below. Once you know everything that trade shows can do for you and your brand, you...

MAKE YOUR EXHIBIT A DESTINATION! MORE TRAVEL AND MORE ATTENDEES IN 2022

It’s time to get back into the swing of in-person trade shows. As you do, consider what your exhibits are going to do to draw in a crowd. National and international travel is increasing rapidly, which means it is more important for marketers and businesses alike to be ready to create in-person experiences that are...

WHAT’S TRENDING IN TRADE SHOW DISPLAYS

After a long break, trade shows are back with a vengeance! Are you getting ready to attend some trade shows this year? Are you unsure of how to make your booth stand out? Read on to learn about the latest exhibiting trends and find out what’s hot in the exhibition industry. You’ll also find some...

NAB SHOW 2022 HIGHLIGHTS & SUMMARY

The National Association of Broadcasters (NAB) Show recently took place in Las Vegas, Nevada from April 23 to 27. The show was a huge hit for members of the broadcasting, radio, and television industries! Here is a summary of the show, complete with some of the event’s top highlights. NAB: THE BASICS NAB is an...

EMAIL MARKETING TIPS FOR TRADE SHOW PROMOTIONS

Are you planning on setting up an exhibition at trade shows or other events this year? If you want to attract as many visitors as possible to your booth, you need to promote your presence in advance. Of all the ways that you can get people excited about your presence, email marketing is one of...