Techniques to make your Tabletop Display Stand Out

Anyone who’s participated in a trade show knows that it’s easy for tabletop displays to get overlooked, especially compared to the larger back wall and island exhibits. However, with a little planning, you can easily make your tabletop displays stand out in your 10×10 booth space. Listed below are some tips and techniques (many of which are...

What should I do with my Old Booth?

Are you and your team getting ready to create and purchase some new trade show exhibit hardware? If so, you’re probably also trying to decide what to do with your old booth. Should you discard it in the trash? Sell it on eBay? Recycle it or donate it to charity? If you’re not sure what...

Trade Show Booth Presentation Alternatives

Are you currently using PowerPoint in your trade show booth to display videos and other media? Do you feel like you need more of an edge to really capture attendees’ attention and make a good impression? If so, check out these alternatives to PowerPoint. They can help you convey your company’s message more effectively and...

Social Media Listening: What does it mean?

What’s the key to an effective social media marketing strategy? Data. Gathering social media data is very easy to do — through each platform as well as third-party partners and vendors. That’s not where the journey ends, though. Once you have your data, it’s time to translate what it all means. This is known as...

How to Avoid the Planning Nightmare Known as Forced Freight

The trade show is over, but the work isn’t. Now, it’s time to get your exhibit properties off the show floor and into your carrier’s truck so you can send them back to storage. What happens if your carrier never shows up, though? What if there was a mistake in the UMHA paperwork? In these...

Tips and Tricks for the First Time Exhibitor

Skyline has a wealth of experience, knowledge, and resources that we are eager to share with first-time exhibitors. From figuring out how to communicate your company’s message effectively to choosing the right seating arrangement, we have lots of tips and tricks to make your first time exhibiting a success. Let’s get started! Identify Your Goals...

TAKING THE LEAD: FOLLOW-UP MATTERS

Nearly three-quarters (72 percent) of trade show exhibitors say they participate to generate leads. If this is the case for you, remember that the journey doesn’t stop at lead generation. To see a good return on your trade show investment, you need to follow up and connect with the leads you generated during the event...

EXHIBITING GONE GREEN!

Across the globe, 60 percent of consumers say that sustainability is an important factor in their purchasing decisions. By making your next trade show exhibit more eco-friendly, you won’t only be helping the planet — you’ll be appealing to the majority of consumers who care about protecting the earth! Not sure how to go green...

WHY EXHIBITING IS RIGHT FOR YOU AND YOUR BUSINESS

According to nearly one-third of marketers (31 percent), event marketing — including trade shows — is the most effective marketing tool at their disposal. Are you on the fence about trade show exhibiting? If so, consider the benefits outlined below. Once you know everything that trade shows can do for you and your brand, you...

MAKE YOUR EXHIBIT A DESTINATION! MORE TRAVEL AND MORE ATTENDEES IN 2022

It’s time to get back into the swing of in-person trade shows. As you do, consider what your exhibits are going to do to draw in a crowd. National and international travel is increasing rapidly, which means it is more important for marketers and businesses alike to be ready to create in-person experiences that are...