Trade Show Return on Investment: Reading Between the Lines

Trade shows play a large role in the marketing game, but you would be surprised by the number of companies who outwardly admit they are not tracking their return on investment from their shows. We often find it easier to track ROI from our digital marketing efforts due to the simplicity of the calculation, but...

Transportation in the Trade Show World

Depending on the size of exhibit your company uses at your trade shows, trade show transportation freight can be a large portion of each show budget. Over the last year a larger demand on shippers with a reduced number of trucks due to government mandates and a decreased driver population have set the scene for...

Where To Look For Innovative Trade Show Exhibit Accents

Developing or customizing your own exhibit can be a money-saving approach for many small exhibitors. Even for mid-size or large exhibitors, adding distinctive flourishes can help you set your booth apart and communicate your company’s unique vision or value proposition. But where does a busy exhibit manager come up with clever design ideas for innovative trade...