“Sticky” Trade Show Technology

The ever-changing nature of trade show technology makes it hard for exhibitors to know where to focus capital investments and training. In particular, the introduction and almost-immediate obsolescence of so many types of virtual reality hardware has been especially frustrating, making exhibitors reluctant to dip their toes into the waters of augmented reality. To help...

Tips for Attracting Talented & Motivated Employees to your Company

Globally, 69 percent of companies have reported staffing shortages in the last year. Is your company having a hard time bringing on new and skilled employees? In the past, it hasn’t been difficult to attract highly motivated, performance-driven professionals to the exhibition industry. In these rapidly changing times, though, you may need to rethink your...

The Importance of Selecting the Right Shows

What does your current show selection process entail? When planning and deciding which events to attend, do you consider the return on investment and what your brand will get out of a particular trade show? Calculating the ROI for trade shows and events is one of the most important steps to take when determining whether...

Techniques to make your Tabletop Display Stand Out

Anyone who’s participated in a trade show knows that it’s easy for tabletop displays to get overlooked, especially compared to the larger back wall and island exhibits. However, with a little planning, you can easily make your tabletop displays stand out in your 10×10 booth space. Listed below are some tips and techniques (many of which are...

What should I do with my Old Booth?

Are you and your team getting ready to create and purchase some new trade show exhibit hardware? If so, you’re probably also trying to decide what to do with your old booth. Should you discard it in the trash? Sell it on eBay? Recycle it or donate it to charity? If you’re not sure what...

Trade Show Booth Presentation Alternatives

Are you currently using PowerPoint in your trade show booth to display videos and other media? Do you feel like you need more of an edge to really capture attendees’ attention and make a good impression? If so, check out these alternatives to PowerPoint. They can help you convey your company’s message more effectively and...

Social Media Listening: What does it mean?

What’s the key to an effective social media marketing strategy? Data. Gathering social media data is very easy to do — through each platform as well as third-party partners and vendors. That’s not where the journey ends, though. Once you have your data, it’s time to translate what it all means. This is known as...

How to Avoid the Planning Nightmare Known as Forced Freight

The trade show is over, but the work isn’t. Now, it’s time to get your exhibit properties off the show floor and into your carrier’s truck so you can send them back to storage. What happens if your carrier never shows up, though? What if there was a mistake in the UMHA paperwork? In these...

Tips and Tricks for the First Time Exhibitor

Skyline has a wealth of experience, knowledge, and resources that we are eager to share with first-time exhibitors. From figuring out how to communicate your company’s message effectively to choosing the right seating arrangement, we have lots of tips and tricks to make your first time exhibiting a success. Let’s get started! Identify Your Goals...

TAKING THE LEAD: FOLLOW-UP MATTERS

Nearly three-quarters (72 percent) of trade show exhibitors say they participate to generate leads. If this is the case for you, remember that the journey doesn’t stop at lead generation. To see a good return on your trade show investment, you need to follow up and connect with the leads you generated during the event...