ESSENTIAL INSIGHTS FOR EXHIBIT MANAGERS FOR 2022

Anecdotes, approximations and horse sense to drive our future choices   We are now fully embroiled in the Q4 Corporate Budgeting and Marketing Calendar development process. That process caused me to summarize some of the challenges that many of my customers are facing these days and the corresponding results from actual practices in 2021. The...

PRE-SHOW MARKETING TACTICS TO CATCH YOUR AUDIENCE’S ATTENTION

Have you been working hard to promote your exhibit presence at an upcoming trade show to bring in new prospects and hopefully turn leads into buyers? There are plenty of ways that you can help attract the right attendees and convince them to come your way on the show floor. While there are an array...

5 WAYS YOU CAN IMPROVE YOUR TRADE SHOW PROGRAM NOW

Just when we were all feeling like we may be “in the clear” with the majority of planned in-person trade shows taking place successfully, a handful of shows have been canceled or rescheduled again. Although this may be disappointing for your business (trust us, we get it!), this past year and a half has shown...

3 TIPS TO FILL YOUR BOOTH WITH ATTENDEES ON THE TRADE SHOW FLOOR

You’ve invested a lot of money into your trade show exhibit marketing to make sure people WANT to come visit you! You could invest in a trade show exhibit that simply exists with all of the others, attracting people here and there who stumble across your booth. Or you could invest in the exhibit that...

VIDEO CONTENT: A TRADE SHOW MARKETING MUST-HAVE

Video is now at the forefront of social sharing, networking, and business marketing. It’s driving immense growth on nearly every social platform. Instagram, once a photo-focused app, just recently shared that they’re moving away from photo and leaning into video content. It’s no secret that the reason videos perform well on so many platforms is...

GRIMCO CASE STUDY

Grimco’s customers attend the company’s annual distributor conference to feel products in their hands and see how solutions work with their own eyes.

Your Playbook for Planning an Amazing Virtual Event

[et_pb_section fb_built=”1″ admin_label=”Hero Image” module_id=”newBanner” _builder_version=”4.7.7″ _module_preset=”default” background_image=”https://skylinee3.com/wp-content/uploads/2021/01/Grimco-Blog-Post.png” custom_padding=”300px||||false|false”][et_pb_row _builder_version=”4.7.7″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.7.7″ _module_preset=”default”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Blog Section” _builder_version=”3.22″][et_pb_row column_structure=”3_4,1_4″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Your Playbook for Planning an Amazing Virtual Event Virtual events are here to stay. Even though human connection is critical, what cannot be denied...