Case Study | The Wilbert Group The Challenge As a trusted name in deathcare for over 100 years, The Wilbert business expanded to include other offerings in funeral service. Now known as The Wilbert Group, the company decided to retire their 10-year-old booth and upgrade to a larger, more cohesive, and more modern-looking island display....
Case Study: WireCo The Challenge After unveiling fresh new branding in 2022, WireCo was ready to make a big splash at the 2023 CONEXPO in Las Vegas. As the wire rope industry leader, new branding runs the risk of being unidentifiable. Most marketers understand that branding takes time to stick to audiences. During the initial...
By Juliana Leigh Are you ramping up to attend your next trade show? Exhibiting at trade shows is an effective marketing strategy to highlight your products and services, generate leads, and build relationships with potential customers. Sometimes, assessing the effectiveness of your trade show exhibit can take time and effort. Setting specific, measurable goals to...
Trade shows are an excellent opportunity for businesses to showcase their products and services to potential customers. When planning to exhibit at a trade show, one of the crucial decisions businesses need to make is the type of booth they want to use. There are several types of trade show booths, each with its unique features and benefits. In...
Now that most of the pandemic is behind us, where does that leave trade show attendance? The outlook seems optimistic! Exhibitor Magazine’s 2023 Economic Outlook reports that 74% of surveyed companies intend to participate in more in-person events this year, with 91% believing their trade show program will be more successful than in 2022. Trade...
By Skyline Exhibits How do you know whether renting or purchasing an exhibit is your best option? When making this decision, it’s essential to view your exhibit strategy as a whole and build it around your marketing goals and objectives. Rental solutions have evolved and are no longer a generic, second-best option. Throughout all industries, rental...
Trade shows are important events for businesses to showcase their products and services to potential customers, partners, and investors. With so many exhibitors vying for attention, it’s important to stand out in the crowd. One effective way to do this is by using a backlit display. A backlit display is a type of signage or...
There was so much to see and experience at CES 2023; after three full days walking the show floor, taking it in can be overwhelming! This is a familiar feeling for exhibitors when planning their next trade show. So, we’ve taken time to digest the variety of technologies and trends from CES and distilled them in...
Exhibiting companies buy a lot of trade show products. But some companies are opting to rent instead of buy their exhibits, saving them money and allowing them flexibility. There are advantages to both buying and renting booths, but each company has to decide which option is the best fit for them. Keep reading to see...
With trade shows slowly re-scheduling, exhibitors will need to figure out the best way to welcome attendees into their booths safely. Since many attendees will likely feel the safest in uncrowded areas, it’s important for trade show marketers to ensure that their booth offers a spacious floor plan. While purchasing a larger booth space may...