PRE-SHOW MARKETING TACTICS TO CATCH YOUR AUDIENCE’S ATTENTION

Have you been working hard to promote your exhibit presence at an upcoming trade show to bring in new prospects and hopefully turn leads into buyers? There are plenty of ways that you can help attract the right attendees and convince them to come your way on the show floor. While there are an array...

5 WAYS YOU CAN IMPROVE YOUR TRADE SHOW PROGRAM NOW

Just when we were all feeling like we may be “in the clear” with the majority of planned in-person trade shows taking place successfully, a handful of shows have been canceled or rescheduled again. Although this may be disappointing for your business (trust us, we get it!), this past year and a half has shown...

3 TIPS TO FILL YOUR BOOTH WITH ATTENDEES ON THE TRADE SHOW FLOOR

You’ve invested a lot of money into your trade show exhibit marketing to make sure people WANT to come visit you! You could invest in a trade show exhibit that simply exists with all of the others, attracting people here and there who stumble across your booth. Or you could invest in the exhibit that...

VIDEO CONTENT: A TRADE SHOW MARKETING MUST-HAVE

Video is now at the forefront of social sharing, networking, and business marketing. It’s driving immense growth on nearly every social platform. Instagram, once a photo-focused app, just recently shared that they’re moving away from photo and leaning into video content. It’s no secret that the reason videos perform well on so many platforms is...

2020 Trade Show Outlook and Marketing Trends

As we approach the end of the year, we want to share with you a brief industry outlook for 2020, including a couple of key marketing trends to consider. In reviewing two industry sources, American Express Meetings & Events and Center for Exhibition Industry Research, the outlook is good! According to the Amex M&E annual...