Exhibiting companies buy a lot of trade show products. But some companies are opting to rent instead of buy their exhibits, saving them money and allowing them flexibility. There are advantages to both buying and renting booths, but each company has to decide which option is the best fit for them. Keep reading to see...
With trade shows slowly re-scheduling, exhibitors will need to figure out the best way to welcome attendees into their booths safely. Since many attendees will likely feel the safest in uncrowded areas, it’s important for trade show marketers to ensure that their booth offers a spacious floor plan. While purchasing a larger booth space may...
October is National Arts & Humanities Month, which encourages everyone to appreciate art and explore the diverse cultures around us. Here at E3 we have an incredible art team that goes above and beyond to create art for clients. We will be highlighting a member from the team each week this month to show our...
While giveaways and merchandise are still an ever-popular tool for engaging with your audience at trade shows and events, we’re all becoming a lot more mindful of the impact that these giveaways can have on the environment. Increasingly more and more businesses are now keen to stay away from “gimmicky” style giveaways that often end...
The ever-changing nature of trade show technology makes it hard for exhibitors to know where to focus capital investments and training. In particular, the introduction and almost-immediate obsolescence of so many types of virtual reality hardware has been especially frustrating, making exhibitors reluctant to dip their toes into the waters of augmented reality. To help...
Globally, 69 percent of companies have reported staffing shortages in the last year. Is your company having a hard time bringing on new and skilled employees? In the past, it hasn’t been difficult to attract highly motivated, performance-driven professionals to the exhibition industry. In these rapidly changing times, though, you may need to rethink your...
What does your current show selection process entail? When planning and deciding which events to attend, do you consider the return on investment and what your brand will get out of a particular trade show? Calculating the ROI for trade shows and events is one of the most important steps to take when determining whether...
Anyone who’s participated in a trade show knows that it’s easy for tabletop displays to get overlooked, especially compared to the larger back wall and island exhibits. However, with a little planning, you can easily make your tabletop displays stand out in your 10×10 booth space. Listed below are some tips and techniques (many of which are...
Are you and your team getting ready to create and purchase some new trade show exhibit hardware? If so, you’re probably also trying to decide what to do with your old booth. Should you discard it in the trash? Sell it on eBay? Recycle it or donate it to charity? If you’re not sure what...
Are you currently using PowerPoint in your trade show booth to display videos and other media? Do you feel like you need more of an edge to really capture attendees’ attention and make a good impression? If so, check out these alternatives to PowerPoint. They can help you convey your company’s message more effectively and...