ESSENTIAL INSIGHTS FOR EXHIBIT MANAGERS FOR 2022

Anecdotes, approximations and horse sense to drive our future choices   We are now fully embroiled in the Q4 Corporate Budgeting and Marketing Calendar development process. That process caused me to summarize some of the challenges that many of my customers are facing these days and the corresponding results from actual practices in 2021. The...

Measuring Social Media Success

Social media success involves more than having tons of followers and “likes.” Significant reach and impressions can be vital ingredients to your social media soup. However, the ultimate test of your efforts comes down to driving brand loyalty, lead generation and ultimately, customers. In this article, we’ll look at the most vital stats for measuring...

Transportation in the Trade Show World

Depending on the size of exhibit your company uses at your trade shows, trade show transportation freight can be a large portion of each show budget. Over the last year a larger demand on shippers with a reduced number of trucks due to government mandates and a decreased driver population have set the scene for...